What a time to be a vegan! 2018 was such a big year for vegans all over the world, some of the reasons being the opening of multiple vegan-friendly restaurants and the creation of vegan-friendly options in popular restaurants, such as TGI Friday’s and Chipotle. We can all thank the explosive growth of plant-based meat alternatives for this exciting turning point.
According Forbes, the sale of plant-based meats increased over 23% in 2018 exceeding $3.7 billion. This number is predicted to grow as Caroline Bushnell, The Good Food Institute’s Senior Marketing Manager, says “It’s only the beginning.” Contrary to popular belief, Bushnell says that companies are beginning to realize that “the market for plant-based meat isn’t just vegans or vegetarians, it’s meat eaters.” With a constantly growing market, plant-based and cultured meat companies are working to get tastes and textures spot on to satisfy meat lover’s cravings.